PURCHASE, N.Y., Nov. 10, 2020 /PRNewswire/ — MTN DEW® is advantageous accolade to the world’s greatest admirers with the absolution of its first-ever cookbook, aloof in time for the brand’s 80th birthday. With about forty dishes to amuse every craving, the Big Adventurous Book of MTN DEW Recipes is a accumulation of fan-made, fan-inspired, and fan-favorited creations from some of the best artistic comestible minds on the planet. Ranging from the quick and accessible two-ingredient cupcake treats, to the avant-garde Code Red® Brisket that will attract any BBQ pitmaster, all recipes activity up austere acidity with the adorable allegation of MTN DEW.
“The accord amid MTN DEW and our fandom is the best agitative partnership, and we’ve connected to draw afflatus from these amazing bodies and to try to pay aback the adulation they appearance us every distinct day,” says Nicole Portwood, Vice President, Marketing, MTN DEW.” Our admirers accept been creating delicious, outrageous, and absolutely alarming recipes with MTN DEW for years. In abounding ways, this is the long-overdue adulation letter to those admirable comestible creations and the bodies abaft them. We’re accustomed to allotment these recipes with the apple in our first-ever curated cookbook!”
The Big Adventurous Book of MTN DEW Recipes aggregate admirers charge to calmly bang their mornings, canicule and nights into aerial gear, including:
In addition, the cookbook appearance a appropriate accord with PepsiCo snack, Cheetos®! The blooming mozzarella bites are crusted in Cheetos® Crunchy Flamin’ Hot® crumbs for an acclaimed flavor.
The MTN DEW® Cookbook will be accessible to amateur and able chefs akin for a bound time alone at a appropriate retail amount of $30 on the anew launched DEW Store (https://store.mountaindew.com/) the anniversary of November 16. Plus, diehard DEW admirers can get avant-garde apprehension of back the cookbook is up for auction by abutting DEW Nation HQ, the ultimate fan destination for all things DEW.
Fans can allotment their ballsy creations on amusing media with the hashtag #MTNDEWCookbook and tag @mountaindew for the adventitious to be featured on the brand’s Instagram.
About MTN DEWMOUNTAIN DEW®, a artefact of PepsiCo North America Beverages, is the No. 1 flavored carbonated bendable alcohol in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In accession to the aboriginal MOUNTAIN DEW and DIET MOUNTAIN DEW®, the abiding DEW® artefact band includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and MTN DEW® ZERO SUGAR. For added information, analysis out www.mountaindew.com, www.facebook.com/mountaindew or chase on Twitter @mountaindew.
About PepsiCoPepsiCo articles are enjoyed by consumers added than one billion times a day in added than 200 countries and territories about the world. PepsiCo generated added than $67 billion in net acquirement in 2019, apprenticed by a commutual aliment and cooler portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s artefact portfolio includes a advanced ambit of agreeable foods and beverages, including 23 brands that accomplish added than $1 billion anniversary in estimated anniversary retail sales.
Guiding PepsiCo is our eyes to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our appetite to win sustainably in the exchange and bury purpose into all aspects of the business. For added information, visit www.pepsico.com.
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