PLANO, Texas, Nov. 12, 2020 /PRNewswire/ — Just in time for a biting analysis abiding to be annihilation but traditional, Chester Cheetah is actuality to accompany a little anniversary acclamation — rather, “Cheetle®” — to his admired melancholia dishes with the barrage of the first-ever official Cheetos anniversary cookbook.
“BON-APPE-CHEETOS: A Anniversary Cookbook by Chester & Friends” launches today and appearance 22 adroit and adorable new recipes from Chester and his able chef pals including Anne Burrell, Richard Blais, Ronnie Woo and Casey Webb. Cheetos lovers can get their paws on a limited-edition cookbook by altruistic to Apple Central Kitchen #ChefsforAmerica COVID-relief fund. Baddest cookbook recipes will additionally be accessible digitally through PepsiCo Foods’ newest online compound hub, MoreSmilesWithEveryBite.com
The cookbook brings admirers abominable afflatus for every anniversary advance from appetizers, ancillary dishes and entrees to one-of-a-kind affair and desserts. Each compound was crafted with affliction — and a little Chester atrocity — to accompany a adorable Cheetos aberration to archetypal anniversary staples. Marquee dishes accommodate the acclaimed Flamin’ Hot® Friendsgiving Turkey, Chester’s Kickin’ Cornbread Dressing, Chester’s Abominable Skillet Corn and Good, Better, Best Pumpkin Pie.
“BON-APPE-CHEETOS” helps barrage PepsiCo Foods’ newest compound hub created to accommodate added smiles and calm compound account from Frito-Lay® and Quaker®. A contempo PepsiCo Foods Bite Index analysis begin bodies are gluttonous different compound account now added than anytime — with 63 percent of Americans planning to use affable at home as a way to break entertained during COVID-19, and the aforementioned bulk accordant they charge added inspiration.
“For years the Cheetos brands’ amorous fanbase has aggressive us with their artistic use of Cheetos as a cheesy, brittle or ambrosial compound ingredient, so we’re captivated to acknowledgment the favor with these absolute anniversary recipes,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “Broader than Cheetos, we’re seeing absurd trends of calm mealtime occasions on the rise, so we created a PepsiCo Foods compound hub that can serve as a one-stop boutique for recipes alignment from Cheetos ‘Mashed Paw-Tatoes’ to Quaker Chocolate Brownie Oatmeal Cookies. It’s abiding to accompany a smile to bite fans’ faces this anniversary season.”
Beginning today, admirers can appointment Cheetos.com to accomplish a minimum $35.00 donation to Apple Central Kitchen to accept a cookbook while aliment last. All donations from the cookbook will account Apple Central Kitchen’s #ChefsForAmerica COVID abatement initiative. Admirers can additionally allotment their admired Cheetos-inspired recipes on amusing for the adventitious to win a hardcopy starting November 13. See actuality for added for capacity and rules on how to enter. Keep an eye on Chester’s amusing media for a adventitious to advice him accession an added $75,000 for #ChefsForAmerica. Appointment MoreSmilesWithEveryBite.com to admission baddest recipes from the book for free.
About Cheetos Cheetos is one of the abounding brands that accomplish up Frito-Lay North America, the $16 billion convenient foods analysis of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn added about Frito-Lay at the accumulated website, https://www.fritolay.com/, the Bite Chat blog, https://www.snacks.com/ and on Twitter https://www.twitter.com/fritolay.
About PepsiCoPepsiCo articles are enjoyed by consumers added than one billion times a day in added than 200 countries and territories about the world. PepsiCo generated added than $64 billion in net acquirement in 2018, apprenticed by a commutual aliment and cooler portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s artefact portfolio includes a advanced ambit of agreeable foods and beverages, including 22 brands that accomplish added than $1 billion each in estimated anniversary retail sales. Guiding PepsiCo is our eyes to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our appetite to win sustainably in the exchange and bury purpose into all aspects of the business. For added information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
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