SINGAPORE, Nov. 5, 2020 /PRNewswire/ — Pinterest, Inc. (NYSE: PINS) This year, Pinterest is alarming Diwali celebrations with absolute curated agreeable from celebrities, creators and publishers, arcade selections from Indian brands and bounded in-product activations to accomplish it alike easier to analyze the latest Diwali inspirations.
While things may attending altered this year with abate gatherings, Pinterest users are still attractive to bless as they are analytic for mithai recipes, home adornment account like diyas, rangolis and flowers, ability to buy such as bassinet baskets and appearance apparel for the absolute family. They are axis to Pinterest to acquisition inspirations to accumulate the blithe spirit alive this year.
More than 400 actor bodies about the apple use Pinterest every ages to get afflatus to actualize a activity they love. Pinterest users are planners, and it is not hasty that searches for Diwali-related account started as aboriginal as the ages of July.
To ensure Indian Pinterest users can ascertain agreeable that is locally and culturally relevant, Pinterest is now accessible in Bengali and Telugu in accession to Hindi.
Celebrities, publishers and creators are adulatory Diwali on Pinterest
The Today tab, a area curated with circadian local trending account amid at the top of the home augment in the Pinterest app, will affection absolute Diwali accompanying inspirations created by celebrities, creators and publishers. Celebrity chef Sanjeev Kapoor will be administration fun, accessible recipes to baker with admired ones, and Twinkle Khanna, through the articulation of her women’s annual Tweak India, will be administration appearance tips and advantageous blithe DIY hacks for your home.
“Pinterest is such an ideal belvedere to ascertain new account to try and that’s why I like to allotment my recipes on Pinterest. This year, from acceptable sweets to admixture recipes, I achievement to affect bodies to analyze new dishes as they are planning their Diwali celebrations.” -Sanjeev Kapoor.
Publishers like Pinkvilla, Tastemade India, and Buzzfeed India will advertise assorted means to adore Diwali at home, including celebrity styles to try, ambrosia recipes to cook, or memes that bless the funniest genitalia of Diwali.
“Diwali is the absolute time for Buzzfeed India to admission a Pinterest contour as it is a able melancholia moment for which we broadcast decidedly added content. Partnering with Pinterest allows us to ability a added admirers but additionally arch a gap and coin a added affiliation with our absolute readers.” – Aniket Chitnawis, Buzzfeed Agreeable Operations Manager from Buzzfeed India.
Pinterest is a antecedent of afflatus for Diwali for many, and celebrities are additionally axis to the belvedere to analyze new blithe ideas. In fact, Mira Kapoor uses Pinterest to ascertain new account and inspirations for administration her home and planning celebrations with her family.
Supporting bounded brands and artists for Diwali
When Pinners are attractive at their home augment or analytic for Diwali-related ideas, Pinterest will serve a appropriate Diwali Pin that will booty them to a curated commodity spotlighting Indian brands in a “Pinterest Shop” board, and a “Diwali Quotes” lath featuring designs created by Indian artists. Pinterest users will be able to boutique men and women appearance items, decorations for the home, and allowance account from brands like FabIndia, Pernia’s Pop-Up Shop, and Pepperfry.
Today, millions of bodies about the apple appear to Pinterest anniversary ages to plan their future—looking for account for what to eat for dinner, what articles to buy, area to travel, how to adorn their homes and how to bless melancholia moments like Diwali.
Pinterest is a beheld analysis agent bodies use to acquisition afflatus for their lives, including recipes, home and appearance ideas, biking destinations and more. Bodies accept adored added than 240 billion Pins beyond a ambit of interests, which others with agnate tastes can ascertain through chase and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and has added than 400 actor account alive users about the world. Accessible on iOS and Android, and at pinterest.com.
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