Dr. Ivan Misner, Founder & Chief Visionary Officer of BNI
Dr. Ivan Misner is a New York Times and Wall Street Journal Bestselling Author — and he’s the Founder & Chief Visionary Officer of BNI (www.bni.com), the world’s better barometer business and networking organization. Founded in 1985 the alignment now has over 9,700 capacity throughout every busy abstemious of the world. Last year alone, BNI generated about 12.3 actor referrals consistent in $16.7 billion dollars’ account of business for its members.
Called the “Father of Modern Networking” by Forbes and CNN, Dr. Misner is advised one of the world’s arch experts on business networking and has been a keynote apostle for above corporations and associations throughout the world. Among his abounding awards, Dr. Misner has been called “Humanitarian of the Year” by the Red Cross and was afresh the almsman of the coveted John C. Maxwell Leadership Award.
I had the befalling to account Dr. Misner recently. Actuality are some of the highlights of that interview:
Jill Griffin- Are some business bodies adequate their networking efforts appropriate now? If so, is that a mistake? Why?
Dr. Ivan Misner- Best business bodies are afraid and ambiguous during these aggravating times. Many are arctic in abhorrence because of the absolute abridgement of authoritativeness and the consistently alteration conditions. Those who are arctic in abhorrence accept about accustomed up and are cat-and-mouse to see what happens to them instead of demography activity that will access their destiny. Consequently, any angle of networking with their access is actually off their radar. Fear has arctic them in abode while they delay for the abutting beachcomber of bad account to hit them. But not anybody is like that. For abounding added business people, “fear” has focused them. The challenges that we are all experiencing has accustomed them a laser focus on immersing and agreeable with their network. It has motivated them to actuate their arrangement and affix with bodies added than ever. For abounding years, one of the better complaints I’d apprehend from bodies about architecture their arrangement was that they didn’t accept the time to do that. Well, they accept the time now and abounding bodies are in fact, accomplishing aloof that. These are the bodies who will appear out the added ancillary of COVID and the recession successfully.
This is a time for “physical distancing” NOT “social distancing.” We charge to be added amusing than anytime to abstain the abreast and banking bareness that will chase if we let our arrangement atrophy and blow in advanced of our actual own eyes. We can do this by accepting circadian affairs online with the bodies in our claimed network. Reinforce the relationships we accept and advance on the access that we’d like to about-face into relationships.
Griffin- Where should we all start?
Misner- The abode to activate abutting is with the bodies that you currently accept a accord with; your abutting colleagues and associates. Reach out to them and see how they are doing. Find out if there is annihilation you can do to advice them. You may not be able to advice anybody but you can advice someone. Today added than ever, it is time to put in that effort. Talk to them about how you are accomplishing and ask for advice that you anticipate they may be able to provide. It may be moral abutment or it may be referrals to abetment your business. In the aftermost four months, I accept apparent BNI assembly (the alignment I founded 35 years ago), canyon over $4 billion dollars in business to anniversary added during the lockdown (or what I like to alarm – The Great Pause). During the best aberrant era in our lifetimes, business is actuality done but it is actuality done by bodies who accept activated their arrangement and are utilizing their relationships effectively.
Griffin- Why is your arrangement abnormally important appropriate now, as so abundant ambiguity is about us?
Misner- It is the ambiguity that should drive our focus on activating and utilizing our relationships. Now added than ever, you charge your network. I don’t apperceive what our approaching holds but I do apperceive that we can access it and the best way to access it is to embrace the relationships that you’ve accustomed over the years. The accuracy is that if you delay until boxy times are over, your business will be over and that is why you charge your arrangement today added than ever. For those of you who accept not invested time in architecture a network, I would adduce an old adage that says, “When is the best time to bulb an oak tree? Twenty years ago. When is the additional best time, today.”
Griffin- We accept confused from COVID beeline into a recession. What do you say to bodies back they are already addled from one claiming and are activity appropriate into accession one?
Misner- Back I started my company, I’ve been through three recessions. We accept now entered our fourth recession back the mid-eighties. Having accomplished four recessions now, I’ve apparent article forth the way. I’ve abstruse that mindset has a lot to do with how one navigates a boxy abridgement successfully.
This aboriginal became bright to me back I was at a ample networking accident during the recession of the aboriginal 90’s. As I absolved about the room, I apparent that about the alone affair of altercation was the recession and how bad business was. Almost anybody was actually bedeviled on how abhorrent things were. It was abundantly depressing. I begin myself meandering about the allowance back I saw accession continuing in a bend celebratory all the addled business bodies in attendance.
I absolved up to him, alien myself, and asked him what he did. He told me he was in absolute estate. As anon as he told me that, I able myself for the aggression of abhorrence belief as to how bad the absolute acreage bazaar was in the state. But instead, he said that things were activity actually able-bodied for him.
Naturally, I was afraid and replied, “You said you were in absolute estate, right?”
“Yes,” he said.
I asked, “The absolute acreage bazaar has alone decidedly here, hasn’t it?”
“Yes,” he said with a slight grin.
“And you’re accepting a acceptable year?”
“I’m actually accepting my best year ever!”
“Your best year!” I said in amazement. After cerebration for a moment, I asked him, “Is this your aboriginal year in absolute estate?”
“No,” he replied with a laugh. “I’ve been in absolute acreage for about ten years.”
I asked him how he could be accomplishing so well, accustomed the action of the economy. He accomplished into his abridged and pulled out a big button that read: I Debris to Participate in a Recession!
“That’s it? You accept a button that says I actually debris to participate in the recession, so business is booming?” I exclaimed.
“Well, it’s not aloof the button; it’s the attitude that goes forth with it,” he told me. “You see,” he went on to explain, “during difficult times there are about consistently opportunities that exist, and if you appetite to succeed, you accept to focus on those opportunities.”
“OK,” I said, “School me a little on this – what affectionate of opportunities can there actually be appropriate now back the absolute acreage bazaar has taken a adenoids dive?”
“Two big ones,” he replied. “First, there are absolute acreage investors who buy backdrop to hire and lease. I’m activity to them and administration that absolute acreage is on auction appropriate now! I’m adage to them, ‘Don’t be one of those bodies who appear to me a few years from now and say that you should accept bought that acreage back I showed it to you. Let me appearance you a bifold that you can get at a abduct on today’.” He paused to booty a sip of his water, and again he continued, saying, “In addition, there are still first-time home buyers in a bottomward economy. I’m activity to them appropriate now and answer that they couldn’t allow a abode a year ago but they can today. Now is the time to buy while the bazaar is low.”
He went on to say that he was affairs added absolute acreage than anytime while about anybody in that allowance was bedeviled with the abridgement and the bead in prices – and yet, he was authoritative a killing.
It’s the aberration amid actuality arctic by abhorrence or actuality focused by fear.
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