NEW YORK, Nov. 05, 2020 (GLOBE NEWSWIRE) — Logiq, Inc. (OTCQX: LGIQ), a all-around provider of award-winning eCommerce and Fintech solutions, has completed its ahead appear plan to admission Fixel AI, an award-winning innovator of AI-powered agenda business technology.
The accretion of Fixel furthers Logiq’s ambition of abacus simplified business and analytical aloofness appearance to its AI-powered chump absorbed agent advised for brands and exceptional publishers.
“Fixel empowers business teams to optimize their campaigns in a customized way clashing any added business analysis and retargeting band-aid on the bazaar today,” declared Logiq CEO, Tom Furukawa. “This different technology abundantly complements and enhances our Logiq AI-powered chump absorbed engine, which captures and directs consumers from assorted sources who are in the bazaar to acquirement a accurate artefact or service. We accept amorphous to acquaint Fixel to our chump abject of enterprises and above brands, and are already seeing a able absolute response.”
The accession of Fixel helps Logiq barter abode the alteration mural of online marketing. Many marketers still use vendors who await on third-party accolade to accept arcade behavior on and off their site. However, new internet aloofness rules, like those actuality promulgated by California’s Chump Aloofness Act (CCPA), are authoritative this convenance added chancy and beneath viable.
Major web browsers accept additionally amorphous to absolute third-party abstracts collection. Safari and Firefox now block third-party tracking accolade by default. Google says its Chrome browser and chase agent will end abutment of this blazon of user tracking by 2022. Industry watchers are heralding the phase-out as the “death of the third-party cookie.”
“The business and announcement industry is headed for a absolute storm created by these new aloofness restrictions and a column COVID-19 world,” acclaimed Fixel co-founder and CEO, Etgar Shpivak, who will arch up Logiq’s new Fixel unit. “As Google and Apple added bind admission to users, and with the communicable active added online website cartage but from visitors afterwards any accurate affairs intent, companies are actuality affected to accretion bigger means to aerate their acknowledgment on ad spend.”
This assemblage of contest is creating a charge for a simple and automated business band-aid that allows marketers to achieve their advantage in a new privacy-based world. According to Shpivak: “Teaming with Logiq has fabricated our accumulated band-aid exponentially added able for the account of both accepted and -to-be customers, and abnormally how it finer addresses the challenges about privacy.”
Fixel works carefully with first-party abstracts and helps marketers accede with aloofness regulations like CCPA by harnessing the ability of AI. Using avant-garde proprietary methods, Fixel automatically processes and analyzes user interactions in real-time on an eCommerce or cast website. Its automated scoring arrangement helps business teams analyze audiences with aerial acquirement absorbed alike back this is not readily appear by their on-site activity, like artlessly abacus an account to a cart.
By anecdotic the best affianced visitors with the accomplished acquirement intent, Fixel helps to abstain account ashen on low-quality cartage that has little anticipation of buying. Marketers can body able retargeting campaigns focused on the visitors with the accomplished absorbed for authoritative a purchase, actualize alone and added agreeable messaging, and buy media added effectively.
Cheryl DeGrasse, carnality admiral of accretion and assimilation at Purple, the architect of the acclaimed Purple® Mattress, additionally recognizes how marketers charge acclimate to the alteration rules of online marketing: “We chose to assignment with Fixel because they accommodate the ideal first-party abstracts band-aid we needed. They are allowance us attach to the new aloofness regulations and abate our anguish about the annihilation of third-party cookies. As a growing D2C brand, we acknowledge how Fixel helps us attempt for audiences adjoin brands with beyond budgets. This allows us to focus on shoppers with college absorbed to acquirement beyond all of our media partners.”
Ehud Basis, who active up advance business at Outbrain, the official agreeable advocacy arrangement for publishers like CNN and NY Post, has additionally accomplished the ability of Fixel first-hand: “Fixel enables us to define our targeting and focus our business absorb on the best affianced users beyond our Outbrain network, as able-bodied as with our attendance on Facebook, Google and added sites. It’s amazing how it automatically identifies bodies with the accomplished anticipation of authoritative a purchase. We can again focus on them specifically, extenuative ample assets and time.”
The ability and different capabilities of Fixel’s agenda business technology has additionally been accustomed by Techstars and Plug and Play, two of the arch startup programs in the U.S.
Logiq’s accretion of Fixel could not be timelier. The all-around bazaar for platforms like Logiq is accepted to acceleration badly over the abutting few years. According to a PwC study, 72% of marketers accede AI a “business advantage.” This added accepted angle is acceptable to be one of the greatest drivers of the advance in the bazaar for all-around business automation software, which is accepted to beat $14.1 billion by 2024, growing at a circuitous annualized advance amount of 19.2%.
For added about Fixel, appointment fixel.ai.
About LogiqLogiq, Inc. (OTCQX: LGIQ) is a U.S.-based arch all-around provider of eCommerce, mCommerce, and fintech business enablement solutions. Its DataLogiq accessory provides a data-driven, end-to-end eCommerce business band-aid for enterprises and above U.S. brands, including Home Advisor, QuinStreet and Sunrun. Its AI-powered LogiqX™ abstracts agent delivers admired chump insights that enhance the ROI of online business spend. The company’s Fixel™ technology offers simplified online business with analytical aloofness features.
Logiq’s AppLogiq™ platform-as-a-service enables small- and medium-sized businesses common to calmly actualize and arrange a built-in adaptable app for their business afterwards abstruse ability or background. AppLogiq empowers businesses to ability added customers, access sales, administer logistics, and advance their articles and casework in an easy, affordable, and awful able way. AppLogiq is offered in 14 languages beyond 10 countries and three continents, including some of the fastest-growing arising markets in Southeast Asia. The company’s PayLogiq™ offers adaptable payments, and GoLogiq™ offers hyper-local aliment commitment services.
For added advice about Logiq, go to Logiq.com.
Forward-Looking DisclaimerThis columnist absolution may accommodate assertive advanced statements and information, as authentic aural the acceptation of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is accountable to the Safe Harbor created by those sections. Logiq cautions you that statements in this columnist absolution that are not a description of actual facts are advanced statements. These statements are based on Logiq ‘s accepted behavior and expectations. The admittance of advanced statements should not be admired as a representation by Logiq or its affiliates that any of its affairs or expectations will be achieved. Actual after-effects may alter from those set alternating in this columnist absolution due to the accident and uncertainties inherent in Logiq’s business, including, afterwards limitation: the fettle of Logiq’s articles and casework for a accurate appliance or market, the acknowledged affiliation of Fixel AI, the expectations of approaching events, business trends, banking results, and/or business affairs that may not be consummated or realized, as able-bodied as added risks declared in Logiq’s above-mentioned columnist releases and in its filings with the Securities and Exchange Commission (“SEC”), including beneath the branch “Risk Factors” in Logiq’s Annual Report on Form 10-K and any consecutive filings with the SEC. You are cautioned not to abode disproportionate assurance on these advanced statements, which allege alone as of the date hereof, and Logiq undertakes no obligation to alter or amend this columnist absolution to reflect contest or affairs afterwards the date hereof.Trademarks are the acreage of their corresponding owners.
Company ContactBrent Suen, PresidentLogiq, Inc.Email contact
Media & Investor ContactRonald Both or Grant StudeCMA Investor & Media RelationsTel (949) 432-7566Email contact
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