Ayushmann Khurrana as cast agent reminds India to accept new Colgate Zig Zag Anti-bacterial besom with argent ion barb technology
Colgate-Palmolive (India) Limited appear the barrage of the all-new Colgate Zig Zag Anti-Bacterial Toothbrush from Colgate in the Zig Zag portfolio. The cast has active the inspirational Ayushmann Khurrana as the cast agent for the launch.
Colgate India’s latest Zig Zag Anti-Bacterial Toothbrush equipped with 100% silver-ion anti-bacterial bristles repel bacilli and accumulate them from adhering to the bristles. In addition, Zig Zag’s multi-angled bristles abolish bacilli in amid teeth. Available for auction at offline and e-commerce stores, the besom is awash at ₹30 for a distinct unit.
Commenting on the campaign, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said, “At Colgate, we are consistently innovating to advice consumers advance convalescent lives and Colgate Zig Zag Anti-bacterial is a aftereffect of this mission. We accept alien avant-garde silver-ion barb technology on Colgate Zig Zag Anti-bacterial besom at an affordable amount of ₹30. You can acquisition this besom now in millions of food beyond the country and on e-commerce platforms.”
RedFuse Communications, WPP’s chip communications accomplice to Colgate India, has crafted an evocative communications attack to accompany to activity the abstraction of how your approved besom acts as a carrier for bacilli to your mouth, establishing the bright charge for Colgate Zig Zag Anti-Bacterial toothbrush. It is slated to body adventures beyond TV, OTT, and amusing media in the months to come.
Speaking about the campaign, Delna Sethna, Executive Creative Director, Red Fuse, said, “For new Colgate Zig Zag Anti-bacterial, the advice cold was to explain the avant-garde technology allowances actual artlessly to everyone. With Ayushmann Khurrana as our ambassador, we are aflame with the chip attack we created and accomplished beyond media, including this year’s IPL season.”
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